What is a Trunk Show
A trunk show is when a designer sends a special collection of wedding dresses to a bridal salon for a limited time. But a PREVIEW TRUNK SHOW is even more exciting-it gives brides the opportunity to see and try on a designer’s newest collection BEFORE THE DRESSES ARE EVEN AVAILABLE IN STORES.
Think of it as a SNEAK PEEK at what’s coming next in bridal.
And we have great news! FORMALLY YOURS IS HOSTING A MADI LANE SPRING 2027 PREVIEW TRUNK SHOW SEPTEMBER 17TH THROUGH THE 20TH.
For four days, Madi Lane’s brand-new Spring 2027 collection will be at Formally Yours, giving our brides the chance to see and try on gowns that they simply can’t see anywhere else yet. There is something so much fun about discovering a wedding dress that feels completely new-because it actually is!
And while the dresses will be here September 17th -20th, SATURDAY, SEPTEMBER 19th, WILL BE THE HIGHLIGHT OF THE WEEKEND.
Our Madi Lane sales representative, NOELLE, will be here with us that day. And bring your questions! Noelle knows these dresses inside and out, so this is your chance to ask about a particular design, a special detail, or anything else you’ve been wondering about. Having someone here who is directly connected to the designer makes the whole experience just a little more special-and a lot of FUN.
On the 19th, we’ll have champagne, petitfours, special incentives with purchase, and plenty of fun and festivities throughout the day. Wedding dress shopping should feel like a celebration, and this is the perfect reason to make it one.
But, what we love most about a preview trunk show is the opportunity it gives a bride to DISCOVER SOMETHING THAT FEELS TRULY HER OWN.
You get to be among the very first brides to experience these new creations. Maybe you’ll fall in love with a silhouette you never expected. Maybe it will be a neckline, a fabric, a detail, or an entirely new design that catches you by surprise. There is something special about finding your wedding dress and knowing that most brides haven’t even had the opportunity to see it yet.
After 45 years in bridal, we still get excited when boxes of brand-new dresses arrive. Seeing a designer’s newest creations for the first time never gets old-and being able to share that excitement with our brides makes it even better.
THE MADI LANE SPRING 2027 PREVIEW TRUNK SHOW WILL BE AT FORMALLY YOURS SEPTEMBER 17th-20th, WITH SATURDAY, SEPTEMBER 19th BEING OUR SPECIAL EVENT DAY WITH NOELLE.
Come for the newest dresses. Come with your questions. Come for the champagne and petit fours. And most of all, come ready to have fun finding a look that feels completely, uniquely YOU.
And who knows?
YOUR WEDDING DRESS MIGHT JUST BE ARRIVING IN ONE OF THOSE TRUNKS.
We can’t wait to open them with you.
LOVE, FORMALLY YOURS